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General => Lounge => Automotive News & Fuel/Energy debate/discussion => Topic started by: Thunder Chicken on July 20, 2008, 10:21:18 PM

Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: Thunder Chicken on July 20, 2008, 10:21:18 PM
Looks like Ford is finally serious about bringing the good stuff over here:

Quote
CHICAGO (Reuters) - Car maker Ford Motor Co is drawing up plans to retool American plants to make small, fuel-efficient passenger cars that it mainly makes and sells in Europe, the Wall Street Journal reported on Saturday.
      The paper said Ford has looked at bringing over European models, including the mid-size Mondeo, in response to high fuel costs that have hit sales of larger, fuel-hungry trucks and sport utility vehicles.
      Citing people familiar with the matter, the WSJ said portions of this move could be announced on Thursday when the Dearborn, Michigan-based company reports second-quarter results.
      In June, Ford announced it would slash output this year by eliminating shifts, slowing assembly lines and idling truck plants. The car maker said further details on its revised restructuring plan would be provided when it released its second-quarter results.
      In an e-mail response to a request for comment on the WSJ report, Ford spokesman Mark Truby said the company would not release details of its plans before Thursday.
      "We won't comment on speculation on what we may or may not announce in advance," he said.
      (Reporting by Nick Carey, editing by Eric Beech)
http://www.reuters.com/article/companyNews/idUSN1935873320080719

Somebody at Ford is finally starting to realize why Ford of Europe makes money while Ford of North America is bleeding itself white. Really, any company that thinks that the Crown Vic/Grandma Marquis and Five Hundred are sufficient to present to its customers needs any help it can get...
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: Carpimp1987 on July 21, 2008, 01:39:08 AM
Theres nothing wrong with the crown vic other than they made to many. But i do want a Focus ST but when do we get the fords form Australia? because as far as ford goes Europe is only 2nd best and australia gets the best stuff and USA gets the left over fords but thank god we know how to fix them up and we all got a Ford Racing catalog or other aftermarket parts books.
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: t3skidoo on July 21, 2008, 02:31:19 AM
wow, I might actually buy a new Ford in a couple years.
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: oldraven on July 21, 2008, 08:10:23 AM
Carmen, I can't believe I'm telling you this, but we've had at least two other threads about Ford building Euro cars in their retooled and idling truck plants. :p
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: Thunder Chicken on July 21, 2008, 08:18:06 AM
Quote from: Carpimp1987;228357
Theres nothing wrong with the crown vic other than they made to many. But i do want a Focus ST but when do we get the fords form Australia? because as far as ford goes Europe is only 2nd best and australia gets the best stuff and USA gets the left over fords but thank god we know how to fix them up and we all got a Ford Racing catalog or other aftermarket parts books.

You've got to be kidding. Nothing wrong with the Crown Vic? A 30-year-old platform, full-frame dinosaur with a V8 that barely puts out more power than most four cylinders and can't even touch any modern V6 (including Ford's own 3.5/3.7) trying to compete against other vehicles that are updated almost annually? You're right they made too many - every one made since about 1993 was one too many.

Australia gets some cool cars, but that only appeals to car guys. For the other 99% of the car buying public (the people Ford must appeal to) Europe gets the better, more modern cars. If Ford sales relied only on people buying their inferior products, then spending their own time and money to improve the car to the point it should have been when it left the showroom floor (and voiding their warranty in the process), Ford would have been gone years ago.

Remember, Pimpster - we like 20+ year old Fords. Ford does not, and can not, care about making cars that get us all damp down below. They need to appeal to the modern "bread-and-butter" car buyer, the one that would otherwise buy a Camry or Accord. This is something they haven't done since 1995, and is exactly why they are in so much trouble.
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: Thunder Chicken on July 21, 2008, 08:22:49 AM
Quote from: oldraven;228370
Carmen, I can't believe I'm telling you this, but we've had at least two other threads about Ford building Euro cars in their retooled and idling truck plants. :p

Yeah, but not in this section :flip:

I know I'd read that Ford was bringing the Euro cars here, but I don't remember reading that they'd actually be building 'em here. If it was mentioned in other threads it's likely after I lost interest ;)
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: jcassity on July 21, 2008, 08:54:28 AM
great, parking lot spots are already small enough for me.  now they can pull in those lines another foot or two.
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: EricCoolCats on July 22, 2008, 10:54:42 AM
Adding a little more info...some additional news today:

http://biz.yahoo.com/rb/080722/ford_smallcar.html?.v=2

Quote
BANGALORE (Reuters) - U.S. car company Ford Motor Co (NYSE:F - News) is about to alter its focus drastically and build more small cars, the New York Times said on Tuesday, citing people familiar with the plans.
 
Ford will make the announcement on Thursday, when it releases quarterly results, the newspaper said.

The company is expected to announce that it will convert three of its North American assembly plants from trucks to cars, according to the sources, the paper said.

Ford will realign factories to make more fuel-efficient engines and produce six of its next European car models for the United States market, it added.

The company will also make its Mercury brand an integral part of its new small-car strategy, the newspaper said, citing the sources, who did not want to be named because of the timing of the official announcement on Thursday.

A Ford spokesman did not return a telephone call seeking comment.

(Reporting by Varsha Tickoo in Bangalore; Editing by Clarence Fernandez)

So if this holds true, this confirms that SIX new Euro-spec models will be built here. That is a LOT of product to shift from one continent to another at one time. I have faith that Ford can do it, and that the labor force is ready. Still, you have to wonder if they're going to have any major hiccups along the way.

In any case, it might also lead to more jobs and/or a recall of those recently laid off at Ford. That would probably be the most wonderful news in quite some time for the company. It's happening at GM with the Cobalt/G5 locally, with 1400 new workers getting hired for the third shift, and another 240 hired for permanent replacement of retired workers. This is going to hugely affect our local economy.

So in a roundabout way, Europe can potentially give a huge economic boost to North America, at least in the Ford production world. And it also appears that Mercury might be on the leading edge of that boost, again, if the news is true. How ironic would it be that Mercury's long-time cash cow (Grand Marquis) would almost doom the company, and the division would be saved by imported small cars? The New Edge guys are getting ready to say, "I told you so!"... ;)
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: oldraven on July 22, 2008, 11:10:16 AM
I see Ford stock rising as we speak. :)

More on that Mercury as small car brand topic.

http://www.leftlanenews.com/ford-to-convert-suv-plants-focus-mercury-on-small-cars.html

... and the original topic.

http://www.autoblog.com/2008/07/21/ford-to-retool-u-s-plant-for-european-vehicles/
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: Thunder Chicken on July 22, 2008, 01:23:58 PM
So Ford looks like making Mercury into Saturn. GM has done a complete 180 on Saturn, a division that was created to "design and build vehicles in the USA" that were supposed to bring import shoppers back into a domestic car. Now Saturn is being billed as GM's North American Opel outlet. It has resulted in some great cars (the Aura and Astra) but has not been particularly successful sales-wise.

Hopefully Mercury can do it better. I say this with mixed feelings, because as much as I'd like to see Mercury (and Ford) succeed, I still think Ford will screw this up. They'll end up bringing us "almost" Euro-cars. They'll look European but Ford will dumb them down for North America. They'll be afraid to offend "traditional" Ford buyers, so they'll turn the Mondeo into a Taurus. I hope I'm wrong, but history has a way of repeating itself...
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: Old_Paint on July 22, 2008, 05:17:46 PM
Quote from: Thunder Chicken;228533
So Ford looks like making Mercury into Saturn. GM has done a complete 180 on Saturn, a division that was created to "design and build vehicles in the USA" that were supposed to bring import shoppers back into a domestic car. Now Saturn is being billed as GM's North American Opel outlet. It has resulted in some great cars (the Aura and Astra) but has not been particularly successful sales-wise.
 
Hopefully Mercury can do it better. I say this with mixed feelings, because as much as I'd like to see Mercury (and Ford) succeed, I still think Ford will screw this up. They'll end up bringing us "almost" Euro-cars. They'll look European but Ford will dumb them down for North America. They'll be afraid to offend "traditional" Ford buyers, so they'll turn the Mondeo into a Taurus. I hope I'm wrong, but history has a way of repeating itself...

Umm, of particular note, the Saturn, per se, is no longer built, period.  There will be no new Saturn models produced in the US.  The plant is gutted.  I know this from personal acquaintance and former colleague at the facility.  Strange feeling that gives me.  I designed, built, and installed the energy management system at the Saturn plant.  I've now seen the whole plant de-commissioned.  The plant is going to be re-tooled to build ANY GM vehicle.  That's right ANY GM vehicle, including Corvette, according to my source.  The Corvette will only be assembled there, but there will be some small (mid-size/compact) cars produced there eventually.  Who knows what, though.  There was also hearsay about a truck/bus division being built, but that's been scuttlebutt for years, at least 10 years that I personally know of.
 
This is not to say that GM won't do something weird like ressurrect the Opel/Olds brands through the facility.  Who knows what the heck they're going to do.  Unless we start thinking like the Europeans, though, and start hunting that 40-45 mpg, the few oil executives will continue to get richer while our vehicles continue to cost us more than a new car payment for one tank of fuel.  We have an '06 Chevy C2500 cargo van at work.  It cost $99, exactly, to fill that thing up last time I drove it.  Profitable vehicles will be the smaller models with higher MPG as long as fuel costs are high.  I don't hold much hope for any penitent lowering of fuel prices in the near future.  The only way fuel prices will drop is if demand for it is sharply reduced.
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: oldraven on July 22, 2008, 06:11:53 PM
They'll most likely build the new Opels here, as Saturns. Still, there will be a new Saturn assembled in North America, since shipping them is driving the prices up too far as it is. Global Harmonisation is the best thing to happen to the domestic market in 20 years, if you ask me.
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: Thunder Chicken on July 22, 2008, 06:59:26 PM
Quote from: Old_Paint;228557
Umm, of particular note, the Saturn, per se, is no longer built, period.  There will be no new Saturn models produced in the US.  The plant is gutted.  I know this from personal acquaintance and former colleague at the facility.  Strange feeling that gives me.  I designed, built, and installed the energy management system at the Saturn plant.  I've now seen the whole plant de-commissioned.  The plant is going to be re-tooled to build ANY GM vehicle.  That's right ANY GM vehicle, including Corvette, according to my source.  The Corvette will only be assembled there, but there will be some small (mid-size/compact) cars produced there eventually.  Who knows what, though.  There was also hearsay about a truck/bus division being built, but that's been scuttlebutt for years, at least 10 years that I personally know of.
 
This is not to say that GM won't do something weird like ressurrect the Opel/Olds brands through the facility.  Who knows what the heck they're going to do.  Unless we start thinking like the Europeans, though, and start hunting that 40-45 mpg, the few oil executives will continue to get richer while our vehicles continue to cost us more than a new car payment for one tank of fuel.  We have an '06 Chevy C2500 cargo van at work.  It cost $99, exactly, to fill that thing up last time I drove it.  Profitable vehicles will be the smaller models with higher MPG as long as fuel costs are high.  I don't hold much hope for any penitent lowering of fuel prices in the near future.  The only way fuel prices will drop is if demand for it is sharply reduced.

You're preaching to the choir - I was a Saturn mechanic from 93-99. As far as I'm concerned, Saturn died when the last S-series rolled off the line in Springhill, TN in 2002. The L-series was the beginning of the end (it had plastic panels but was an Opel underneath, including drivetrains). From then on it was Badge Engineering. GM decided that its "different kind of company" was just too different, so Saturn was assimilated. Resistance was futile, so to speak. Instead of an import-alternative division it became an Oldsmobile replacement. Saturn cars were always quite Oldsmobile-esque in appearance anyway.

That was actually my point. GM took Saturn and turned it into an import outlet. Saturn is no longer Saturn, it's Opel with a funny badge. The effort has not been a sales success. I'm envisioning *but not hoping for* a similar failure for Mercury...
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: oldraven on July 22, 2008, 09:40:14 PM
I think our Vue is one of the very last models with plastic panels. Was there another, besides the '04 update? I'm not all that upset about the change. I always liked Opels much more than I did Saturns. Some times a half inch panel gap is just too much panel gap.
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: Carpimp1987 on July 23, 2008, 03:42:26 AM
Kids will buy anything these days so i can't wait for a Focus ST in that nice Orange color.

http://www.youtube.com/watch?v=TeXr50LNJfM

Plus if you go watch a few videos it does keep up with the 350Z and some other high dollar cars. So since i could almost careless what the gas mileage is i think it might be a nice car to fixed up and add some more power to.
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: GREYSHADOW on July 23, 2008, 03:24:57 PM
Quote from: oldraven;228520
I see Ford stock rising as we speak. :)



Buy it now at $5 and change!!!!!
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: Thunder Chicken on July 23, 2008, 05:13:45 PM
Quote from: oldraven;228604
I think our Vue is one of the very last models with plastic panels. Was there another, besides the '04 update? I'm not all that upset about the change. I always liked Opels much more than I did Saturns. Some times a half inch panel gap is just too much panel gap.

Personally, I like the plastic torpedoes because they don't rust (in visible locations, anyway - I've already patched my front subframe and floor). That's pretty important in the $500 car market :mullet:

I think the Ion, discontinued in '08 and replaced by the Astra, was the last plastic Saturn-badged car.

Oh, you're implying that you're not supposed to be able to get your thumb in between your trunk opening and quarter panel? See below: :hick:
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: EricCoolCats on July 24, 2008, 09:36:35 AM
As of this morning it looks like Ford has confirmed the Fiesta, European-spec Focus, Transit van, and possibly the Mondeo...

http://jalopnik.com/399169/breaking-ford-reports-87-billion-net-loss-for-second-quarter-2008-bringing-six-european-small-vehicles-stateside

Plus we knew this was coming:
Quote
Next-generation Ford Explorer - with unibody construction, EcoBoost, six-speed, weight savings and improved aerodynamics for up to 25 percent better fuel economy - in 2010

Long as it can tow 5000 lbs. it will still sell. And make a great daily driver/beater for me in 2020. :D
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: oldraven on July 24, 2008, 10:11:24 AM
Quote from: Thunder Chicken;228699
Personally, I like the plastic torpedoes because they don't rust (in visible locations, anyway - I've already patched my front subframe and floor). That's pretty important in the $500 car market :mullet:

I think the Ion, discontinued in '08 and replaced by the Astra, was the last plastic Saturn-badged car.

Oh, you're implying that you're not supposed to be able to get your thumb in between your trunk opening and quarter panel? See below: :hick:


That's what I'm talking about. :D You should see the gap between our hood and front fender. It's amazing. Grand Canyon kind of stuff.

(http://img.photobucket.com/albums/v613/oldraven/junk/panelgap.jpg)
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: 20th anny 5.o on July 29, 2008, 03:13:12 PM
You know the euro focus is kinda growing on me i would certainly rock an ST hell i would sell the 99 for an ST.
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: Vbelisle on July 29, 2008, 06:11:30 PM
why does anyone car about saturn? arent they GM any way?....the new focus st looks so much better then the american spec cars
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: Thunder Chicken on July 29, 2008, 08:00:42 PM
Quote from: Vbelisle;229699
why does anyone car about saturn? arent they GM any way?....the new focus st looks so much better then the american spec cars

I care about Saturn because A) I own one for a daily driver (can't beat 40+ MPG in air conditioned comfort) and B) I was a Saturn tech for six years. Four of the six T-Bird/Cougars I've owned were paid for with Saturn money.

You should care about them because they look to be Mercury's new direct competition.
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: Vbelisle on July 29, 2008, 08:11:37 PM
Quote from: Thunder Chicken;229725
I care about Saturn because A) I own one for a daily driver (can't beat 40+ MPG in air conditioned comfort) and B) I was a Saturn tech for six years. Four of the six T-Bird/Cougars I've owned were paid for with Saturn money.

You should care about them because they look to be Mercury's new direct competition.


thanks thats a pretty good answer i was just a little bit confused
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: oldraven on July 30, 2008, 07:11:02 AM
Quote from: Vbelisle;229699
why does anyone car about saturn? arent they GM any way?....the new focus st looks so much better then the american spec cars


I also own one, and like it. The Vue is a great car, even if it has a ticking time-bomb for a transmission.

I mostly care, though, because Saturn manufactures their cars here. Jobs in your country should be something a guy supports. :)
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: cougarcragar on July 30, 2008, 02:55:40 PM
Quote from: Thunder Chicken;228533
...Hopefully Mercury can do it better. I say this with mixed feelings, because as much as I'd like to see Mercury (and Ford) succeed, I still think Ford will screw this up. They'll end up bringing us "almost" Euro-cars. They'll look European but Ford will dumb them down for North America.


I happen to think that Ford may be looking at past failures to plan for the future, so what you're insinuating may certainly happen.
Remember the success (or lack thereof) of the Festiva? It was lightweight and zippy with its Mazda-sourced mill, and it also returned phenomenal fuel mileage.
It didn't sell too well, so it was eventually replaced with the Aspire, a chunky replacement that also returned excellent fuel mileage. It, too, didn't place any sales records.
Diesel models never took off due to suspect reliability in certain domestic cars, especially the rear-drive GMs in the mid-'80s, so Ford was left with what would sell - big American cars for big American people.
We must ask ourselves how long it will take to reverse this trend.

Here's my other thought:
You suggested that Ford would "dumb them down for North America."
Well, I think that will certainly happen to some degree. Most of the cars in Europe not only have efficient engines with smaller overall dimensions, but most have manual transmissions, which usually return better fuel mileage over slushboxes.
How likely is it that Americans will gracefully accept such a drastic change? It's a far cry from a V8-powered SUV with an automatic transmission. How many cupholders will it have?

It's sad to think that an American family will include cupholders and other unnecessary amenities into their buying decision, but I'm sure it's happened more than once. After all, they need more interior space for the McDonald's toys and their ever-expanding waistlines.

I've been an enthusiast of the Fox cars since the late '90s, but I'm fully prepared to shift gears (so to speak) and get into a fuel miser. Hell, I haven't driven the Coug' in over a week; I've been walking everywhere.
The question is: What will it take for Joe Consumer to relinquish the keys to his Denali? Will we have to pry them from his cold, dead hand?
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: Thunder Chicken on July 30, 2008, 09:23:22 PM
Quote from: cougarcragar;229870
I happen to think that Ford may be looking at past failures to plan for the future, so what you're insinuating may certainly happen.
Remember the success (or lack thereof) of the Festiva? It was lightweight and zippy with its Mazda-sourced mill, and it also returned phenomenal fuel mileage.
It didn't sell too well, so it was eventually replaced with the Aspire, a chunky replacement that also returned excellent fuel mileage. It, too, didn't place any sales records.
Diesel models never took off due to suspect reliability in certain domestic cars, especially the rear-drive GMs in the mid-'80s, so Ford was left with what would sell - big American cars for big American people.
We must ask ourselves how long it will take to reverse this trend.

Here's my other thought:
You suggested that Ford would "dumb them down for North America."
Well, I think that will certainly happen to some degree. Most of the cars in Europe not only have efficient engines with smaller overall dimensions, but most have manual transmissions, which usually return better fuel mileage over slushboxes.
How likely is it that Americans will gracefully accept such a drastic change? It's a far cry from a V8-powered SUV with an automatic transmission. How many cupholders will it have?

It's sad to think that an American family will include cupholders and other unnecessary amenities into their buying decision, but I'm sure it's happened more than once. After all, they need more interior space for the McDonald's toys and their ever-expanding waistlines.

I've been an enthusiast of the Fox cars since the late '90s, but I'm fully prepared to shift gears (so to speak) and get into a fuel miser. Hell, I haven't driven the Coug' in over a week; I've been walking everywhere.
The question is: What will it take for Joe Consumer to relinquish the keys to his Denali? Will we have to pry them from his cold, dead hand?

True enough, but the Festiva and Aspire were marketed during a time when most people didn't give a rat's ringpiece about fuel economy. Gas was a buck a gallon (the last time I was in Maine, circa 1998, gas was about $1.20) and big was in. Fiestas and Festivas (and Fireflies, Sprints, and Colts) existed only to boost CAFE numbers. Times have changed drastically, and consumer taste has changed within the past month. Truck & SUV sales are off by huge numbers over last year (which was not a particularly good year either). Car lots can't give 'em away (a local Dodge dealer is marketing a brand new 2008 Dodge Ram Club Cab 1500 4X4 Hemi with A/C, auto, power windowss/locks/cruise/etc for $23k, which is dirt cheap by Canadian standards - the truck carries an MSRP of over $42k!). It's even worse if you want to trade one in. People simply do not want them.

Diesel never caught on here largely thanks to the infamous Olds diesel, but it was also largely due to low gas prices. The fact that Europe has traditionally paid much, much more for fuel than we do in North America helped diesel's popularity over there. The fact that diesel fuel is subsidized (lower taxes), as are diesel vehicles (tax rebates), certainly helped as well. Combine that with lower emissions standards and it almost looks like North America is purposely trying to keep diesel from taking off.

I'd like to think that 35MPG CAFE standards will convince automakers to at least offer shift-it-yourself trannies. They'll be looking for every single MPG they can muster. I'm kinda thinking DSG transmissions will take off in popularity, though. No torque-converter losses, much less parasitic losses.

I can relate to "shifting gears", too. Last year I was driving a Lincoln Town car for a daily driver. The year before that it was the infamous Volvo. This year it's the Saturn. And the funny thing is, since the Saturn has a stick (:burnout:), it's more fun than the Volvo or Lincoln could ever hope to be. Not nearly as refined, but for 40+ MPG I can forgive that. One thing is certain: I will never have an automatic-equipped daily driver again. One other thing is certain: Eventually the T-Bird will be getting that magic third pedal, too.

Oh, and I haven't driven the T-Bird since October 2005, so I know how you feel that way. I was hoping to get it on the road this summer, but it's looking increasingly unlikely as project after project piles up...
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: EricCoolCats on July 30, 2008, 11:22:26 PM
Also...the Festiva, Aspire, Sprint, etc. were not exactly the kinds of car that you wanted to be in when a semi or (then-new) SUV was coming right for you. The majority of those cars were not designed with the newer "safety cage" style of construction, and airbags weren't required in the U.S. until 1994. The ultra small cars of today (Beetle, Yaris, Fit, Smart ForTwo) were all designed from the ground-up to be extraordinarily safe as well as fuel efficient. They'll hold up much better against the behemoths on the road now.

Styling-wise, the older cars were...ick. Even back in the day, you knew they were fugly, and the only reason you saw them on the road was because someone was being "thrifty". Not that a lot of the new econoboxes are better looking, but they don't look nearly as dated from the dealership as the last generation cars did.

Zach, you brought up a good point about "ever-expanding waistlines". Larger people are going to still have a difficult time getting into and out of small cars. That's probably part of the reason why SUV's and trucks got popular. They're much easier on entry and egress...hell, that's why I bought mine! LOL Still, as much as I love my cars, I wouldn't trade my SUV in on one unless I knew that it would be comfortable in all aspects. There is a certain comfort level now, to which the general public has grown accustomed, and sacrificing that comfort level even slightly for the sake of fuel economy is going to be a very tough sell. And that includes shifting for yourself, which is something I would not like to do. Let's face it: it's much easier to buy a larger vehicle than to lose weight. I'm living proof of that...unfortunately.

I think smaller cars will continue to sell well as long as gas remains high in cost. Realistically there is no compelling reason why fuel prices will come down significantly in the next few years. The world's population keeps increasing so consumption will continue to rise; developing countries (India, China) are using a lot more fuel out of the available collective pool; oil refinery capacity is still at its maximum, with no new refineries still planned for the U.S.; and the upcoming change in regime at the White House will surely leave consumers a little wary for awhile, no matter who wins. Gas prices have increased every summer for the past 3 years. Why would that change for next summer, you know? It's going to be over $5/gallon in the U.S., you can bank on that. Personally that won't affect me too much, but for the infrastructure of North America it's going to be devastating.

Still...gas dropped 40¢/gallon in the last week here in Ohio. Demand is less, or so is being claimed. That's good news for people already stretched to the max. But it's only temporary, until next summer or Labor Day or the next hurricane or whatever OPEC decides is needed to line their pockets a little more.

If I could ride a bicycle to work, I would. It's just not feasible, and actually quite dangerous with the route I need to take. In fact...I just sold my bike LOL. I'm still content with my once-a-month fill-up in my (alleged) gas-guzzling SUV. Until that changes--and with any luck, it won't change for many years--then I just have to pay whatever the going rate is. But I'm very lucky...most people aren't as fortunate...

What a frickin' mess...
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: oldraven on July 31, 2008, 07:23:12 AM
One reason the sub-compacts didn't take off the first time around is the type of person who did buy them. They were cheap, and so they were the only car the poorest shoppers could afford. There was no such thing as a premium compact back then. If you wanted small and efficient, you got the shiznittiest car on the lot. So anyone who could afford more bought more, just so they didn't look like they were broke. I know this because I come from an area with a very humble per capita income. Sprints and Festivas abound down here, and were usually driven into the ground.

I don't think this will be the case with the premium compacts and sub-compacts we're seeing lately. The jobless logger won't be able to afford a Mini Clubman or an Astra. He'll drive a used car (because there's no such thing as a dirt cheap car anymore in North America) that he bought for next to nothing. The way the market is right now, that'll be a large car or SUV. So gas will kill him, whilst the rich are grinning smugly in their high luxury fuel miser. The sub-compact is here to stay, now that they have a consumer with some cash to throw at leather and 20" wheels.
Title: They're (finally) coming: Ford to retool US plants to build Euro-spec vehicles
Post by: V8Demon on July 31, 2008, 07:50:34 AM
Quote
The jobless logger won't be able to afford a Mini Clubman or an Astra. He'll drive a used car (because there's no such thing as a dirt cheap car anymore in North America) that he bought for next to nothing. The way the market is right now, that'll be a large car or SUV.


Case in point:

 I passed a 1996 Ford Bronco Eddie Bauer on the side of the road yesterday.  Forest Green with the obligatory tan rocker panels and targa top, 351, 4wd 50K on the clock.  The thing is absolutey impeccable inside and out.

$2600 and from what I understand, it's been sitting for about a month at that price. 

I'm pretty confident if I walked in the garage where it is with $2,000 cash; they'd take it....